Wine world outraged at Channel 4 'Dispatches' doc - decanter.com

Winemakers were apparently offended by this television report referring to industrial produced wines as "alcopop". Producers like Blossom Hill, Jacob's Creek and Yvon Mau all had their feelings hurt. The thing is that the report was correct. Producers like these are producing a beverage using a recipe designed to produce a specific, repeatable result. The results and the philosophy applied are no different than those used in the production of Coca Cola. To complete the analogy, many of the executives that run these companies and market their wines move freely from beverage company to beverage company moving between companies like Coca Cola, Red Bull and Mondavi with no problem as the production and marketing issues are the same. There's a lot more alcopop being sold in the world than wine.